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Senior Web Analytics Consultant - Remote Philadelphia, PA, USA

Senior Web Analytics Consultant - Remote Description

Job #: 77751
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Description


Is this you? You’ve been an analyst (web or data) in a fast-paced, deadline-driven environment for at least 4 years. You have a passion for data-driven strategy - creating business impact from data with actionable recommendations and strategic insights. You’re curious – always interested in new approaches to solving problems and continuously engaged in learning. And, you’re experienced with the tools of the trade – the Adobe Marketing Cloud, Google tools, presentations, spreadsheet, database, and (maybe) statistical software or data visualization tools


Req. #285385638

What You’ll Do

  • Conduct analytics assessments to understand current performance, uncover and quantify opportunities for digital experience improvement, and create audience intelligence
  • Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
  • Creating, recommending, and executing relevant measurement strategies and plans based on client-specific business goals
  • Interview stakeholders and review data, dashboards, reports, and research across digital experiences (including websites, mobile apps, and other digital platforms)
  • Audit data collection implementations based on business objectives and best practices
  • Establish KPIs that demonstrate a connection to real business impact
  • Creating and dissecting dashboard reports for various levels of review
  • Create solution design documents and collaborate with technical teams on data collection implementations
  • Researching and leveraging data, analytics and business intelligence to shape client strategies and key performance indicators
  • Participate in audience intelligence projects – creating behavioral segmentation models, profiling and detailing intent-based segments using survey and behavioral data, collaborating with other disciplines to provide a rich understanding of customer dynamics
  • Manage and execute Testing & Optimization programs with analysis, ideation, and test execution/planning, collaborating with other disciplines to identify successful experience strategies and visual design
  • Contribute to personalization initiatives – through research, ideas, strategies and methodology execution/plans, collaborating with other disciplines
  • Collaborate with other teams (project and relationship managers) throughout the project lifecycle

Requirements

  • At least 5 years of experience in digital/web analytics
  • Experience turning large amounts of data into concise client-friendly findings and recommendations
  • Strong communication skills to explain complex data, analyses, and findings
  • High level of expertise in Excel
  • Experience extracting and analyzing data of Adobe Analytics and Google Analytics (Coremetrics, WebTrends and others is a plus)
  • Experience with the Adobe Marketing Cloud:
    • Extensive experience with Analytics (Reporting, Implementation, bonus points for Data connectors, ReportBuilder, Survey, Warehouse or Workbench)
  • Experience with the Google Marketing Suite (Analytics, Tag Manager, testing):
    • Bonus points for compatible tools like Optimizely and Visual Website Optimizer
  • Bonus points for any of the following:
    • Experience with data visualization tools (Tableau, Domo)
    • Experience with R or other statistical analysis tools (SPSS, SAS, Matlab)
    • Experience in other marketing tools like Monetate, Webtrends or IBM’s marketing suite
  • Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
  • Passion for using data to extract meaning, provide context, uncover insights, and identify optimization opportunities
  • Proven experience creating and explaining dashboard reports
  • Successful experience developing and managing expectations of internal teams, outside vendors, and clients
  • Creative thinking and problem-solving abilities, combined with an internal drive to stay on top of emerging industry trends
  • A natural tendency to set goals, demonstrate a ‘go-getter’ attitude, and take initiative with little oversight

What We Offer

  • Medical, Dental and Vision Insurance (Subsidized)
  • Health Savings Account
  • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
  • Short-Term and Long-Term Disability (Company Provided)
  • Life and AD&D Insurance (Company Provided)
  • Employee Assistance Program
  • Unlimited access to LinkedIn learning solutions
  • Matched 401(k) Retirement Savings Plan
  • Paid Time Off
  • Legal Plan and Identity Theft Protection
  • Accident Insurance
  • Employee Discounts
  • Pet Insurance

Additional

  • This position operates in a remote capacity, but you must live within driving distance to an EPAM office. Your recruiter will discuss specific details about work location during the initial interview process

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我们在世界其他地方。。。