Marketing Automation Consultant Ghent, Belgium
Marketing Automation Consultant Description
We are seeking a Marketing Automation Consultant to join our team and help us push boundaries in the digital marketing landscape. You will collaborate with A-level team players and companies in both B2B and B2C environments across multiple verticals.
#LI-DNI
Responsibilities
- Play a pivotal role in designing, implementing and optimizing automation workflows and campaigns - you can broaden your scope to tackle SEA, social advertising, SEO, CRO, Analytics, Tag Manager, UX, programmatic advertising and more if you wish!
- Design and execute marketing automation strategies to support lead generation, nurturing and customer retention
- Create, manage and optimize automation workflows and campaigns in platforms such as HubSpot, Marketo or Salesforce Marketing Cloud
- Develop audience segmentation strategies to ensure targeted and effective communication
- Analyse campaign performance data, provide actionable insights and adjust strategies to achieve KPI
- Collaborate with cross-functional teams to ensure seamless integration of automation tools with broader marketing and sales processes
- Stay up to date on the latest marketing automation trends and technologies to bring fresh ideas to the table
Requirements
- 3+ years of hands-on experience working with platforms such as HubSpot, Salesforce marketing Cloud, Marketo or similar tools
- Strong analytical skills and ability to translate data into actionable insights
- Solid understanding of digital marketing principles, including email marketing, lead scoring and CRM integration
- Fluency in Dutch and English
- Strong communication and problem solving skills
Nice to have
- Fluency in French
We offer
- 4 weeks of paid holidays
- 6 supplementary/compensation (paid) days (pro rata temporis)
- Private healthcare insurance
- Group insurance
- Meal vouchers
- Eco-vouchers
- Joint Committee gross bonus
- Transportation/bike allowance /company car /bike lease (if eligible)
- IT equipment (laptop)
- Mobile subscription (no device)
- Learning and development opportunities including in-house training and coaching, professional certifications, over 22,000 courses on LinkedIn Learning Solutions and much more
- *All benefits and perks are subject to certain eligibility requirements
