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Senior Marketing Specialist Guadalajara, Mexico

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Senior Marketing Specialist Description

Job #: 87146
We are hiring a Senior Marketing Specialist to support our Latin America talent marketing efforts, and we are looking for someone who has experience developing an employer brand strategy and executing talent attraction campaigns with a strong content marketing approach. At EPAM, we recognize that our people are the source of our success, and we are committed to helping them achieve all their goals by offering numerous opportunities for skill development, career progression, a supportive work environment and working on high-impact projects.


  • Design an effective content strategy
  • Play a pivotal role in our global Talent Marketing team which is focused on attracting talented professionals to meet the significant growth and hiring demand of our business
  • Generate content for multiple hiring campaigns
  • Focus on two capacities:
    • 1) Support employer branding and talent marketing for our fast-growing business in Latin America
    • 2) Work on multiple key projects as part of our Global Talent Marketing community
  • Create content resources to drive leads and awareness
  • For our business in Latin America, as it expands quickly across the region, you will support the development and implementation of the employer brand and talent marketing strategy to attract more local talent. You will have the opportunity to get creative in building our local brand across different countries in Latin America, to attract mostly mid-level to senior developers
  • Support copywriting for our social media strategy
  • Work closely with local business leaders and the Talent Acquisition team, who all have a strong appetite for this role and the opportunity
  • Identify local marketing opportunities
  • Reporting into the Marketing Director in Latin America, you will support, influence, and provide expertise to the regional Talent Marketing team across locations
  • Create new, innovative marketing content that culturally aligns with our target audience
  • Drive marketing projects in key areas, initially including a strong focus on content marketing
  • Meet with Recruiters and other internal stakeholders to identify new promotional opportunities


  • Minimum of a bachelor’s degree in Marketing, Advertising, Communications, Design, or a related field preferred
  • Excellent communication skills in English and Spanish
  • 4+ years’ experience in employer branding, talent marketing, content marketing or related fields
  • Solid project management skills with the ability to manage multiple projects and priorities at one time in a fast-paced environment
  • Real passion for innovative technology and creative ways to connect with your target audience
  • Content marketing proficiency, plus experience working in social media, audiovisual content generation, and copywriting
  • Solid ability in Adobe Creative Suite
  • Creative writing style to create engaging content
  • Results and detail oriented
  • Strong ability in storytelling
  • Proactive and solutions-focused
  • A global mindset – you will be working with colleagues from 50+ countries

Nice to have

  • Global experience working with talent marketing teams in fast-paced environments

We offer

  • Career plan and real growth opportunities
  • Unlimited access to LinkedIn learning solutions
  • International Mobility Plan within 25 countries
  • Constant training, mentoring, online corporate courses, eLearning and more
  • English classes with a certified teacher
  • Support for employee’s initiatives (Algorithms club, toastmasters, agile club and more)
  • Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)
  • Flexible work schedule and dress code
  • Collaborate in a multicultural environment and share best practices from around the globe
  • Hired directly by EPAM & 100% under payroll
  • Law benefits (IMSS, INFONAVIT, 25% vacation bonus)
  • Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)
  • 13 % employee savings fund, capped to the law limit
  • Grocery coupons
  • 30 days December bonus
  • Employee Stock Purchase Plan
  • 12 vacations days plus 3 floating days
  • Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)
  • Relocation bonus: transportation, 2 weeks of accommodation for you and your family and more
  • Monthly non-taxable amount for the electricity and internet bills