Web & Digital Analyst Ghent, Belgium
Web & Digital Analyst Description
We are looking for a Web & Digital Analyst to join our team.
The successful candidate will transform top-tier clients' data into actionable business insights through web analytics, multichannel dashboards, and innovative marketing strategies. You will work with A-level players and companies in a B2B and B2C context across multiple verticals.
#LI-DNI
Responsibilities
- Set up and configure web analytics and tag management solutions
- Collect, aggregate and visualize marketing data from various systems and sources
- Build multichannel dashboards combining web analytics with other data sources
- Analyze data and make insightful and strategic recommendations to our clients about omnichannel marketing, SEO strategies, online advertising, cross-device tracking, dynamic remarketing, marketing automation and beyond
- Translate strategies into KPIs and measurement plans
- Collaborate in a multidisciplinary team with business analysts, developers, digital strategists and digital marketing experts
- Stay up to date on the latest data analytics trends and technologies (AI, etc.)
Requirements
- 3+ years of hands-on experience translating data into business information and building multichannel dashboards that combine web analytics with other data sources such as CRM, Social, Advertising or Marketing Automation data
- Good understanding of modern digital marketing concepts and techniques, along with strong commercial insight
- Hands-on experience with analytics tools and tag management systems, including Google Analytics (360) and Google Tag Manager
- Experience with one or more data solutions such as: ETL solutions, data warehouse, Customer Data Platform, data visualization or any other data solution
- Strong communication and problem-solving skills
- Fluency in Dutch and English
Nice to have
- Proficiency in French
- Experience with programming languages such as Python, JavaScript, R or Node.js
- Experience with any of the following: Google Cloud Platform (BigQuery), Google Data Studio, Azure, SQL, Microsoft Dynamics, Firebase, Adobe Analytics, Tableau, Power BI, Salesforce Marketing Cloud, Selligent Marketing Cloud
- Experience with database management, ETL solutions
- Experience in conducting training sessions
We offer
- 4 weeks of paid holidays
- 6 supplementary/compensation (paid) days (pro rata temporis)
- Private healthcare insurance
- Group insurance
- Meal vouchers
- Eco-vouchers
- Joint Committee gross bonus
- Transportation/bike allowance /company car /bike lease (if eligible)
- IT equipment (laptop)
- Mobile subscription (no device)
- Learning and development opportunities including in-house training and coaching, professional certifications, over 22,000 courses on LinkedIn Learning Solutions and much more
- *All benefits and perks are subject to certain eligibility requirements
