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Lead Adobe Campaign Developer Pune, India

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Lead Adobe Campaign Developer Description

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

We are seeking a highly skilled Lead Adobe Campaign Developer with experience in Digital Marketing and a deep understanding of Adobe Campaign Standard. This role involves designing and managing complex marketing campaigns, ensuring high-quality customer data, and implementing automation processes to achieve organizational goals. The ideal candidate is passionate about leveraging Adobe Campaign Standard's capabilities to drive personalized and effective marketing strategies.


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Responsibilities

  • Develop and execute marketing strategies to meet organizational objectives
  • Design, build, and manage complex marketing campaigns using Adobe Campaign Standard, including custom resources, real-time events, workflows, content blocks, fragments, and typology rules
  • Ensure the quality and accuracy of customer data for precise targeting
  • Implement marketing automation processes for efficient campaign execution
  • Utilize dynamic content and personalization to enhance customer engagement
  • Conduct A/B tests, analyze campaign performance, and implement optimization strategies
  • Generate reports, provide insights, and deliver data-driven recommendations

Requirements

  • 8 to 12 years of demonstrated experience in Digital Marketing using Adobe Campaign Standard
  • Expertise in Adobe Campaign Standard, including use cases, best practices, and in-depth campaign management
  • Proficiency in HTML, CSS, and JavaScript
  • Experience with Rest API services for interaction with upstream/downstream systems
  • Strong knowledge of marketing automation and dynamic content strategies
  • Analytical skills for performance analysis and campaign optimization
  • Experience in A/B testing, reporting, and data-driven decision-making
  • B2+ English level for effective communication

We offer

  • Opportunity to work on technical challenges that may impact across geographies
  • Vast opportunities for self-development: online university, knowledge sharing opportunities globally, learning opportunities through external certifications
  • Opportunity to share your ideas on international platforms
  • Sponsored Tech Talks & Hackathons
  • Unlimited access to LinkedIn learning solutions
  • Possibility to relocate to any EPAM office for short and long-term projects
  • Focused individual development
  • Benefit package:
    • Health benefits
    • Retirement benefits
    • Paid time off
    • Flexible benefits
  • Forums to explore beyond work passion (CSR, photography, painting, sports, etc.)

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